"I’ll have what she’s having."

That's the peer pressure of brands. They mark us like ashes on a forehead.

Brands say something about us. Tell the world who we are, what we like, where we live, what we believe, what we love. The type of friends we might have, the kind of car we might drive.

Brands represent dreams, realities, failures...in our lives, in our work, in our daily connections. Yes, we all connect with brands because of the promises they make to us and we disconnect with them, just as fast (maybe even faster) when they break their promises to us and don't deliver what they claim.

Read this list fast: Dell, Amazon, jetBlue, Apple, Harley Davidson, Lexus, Ritz Carlton, Disney, McDonald's. Each brand made a connection with you, even so briefly. And that connection was good. Because good brands deliver great results. It's the promise they keep.

So, as Rob Reiner's mom said: "I'll have what she's having"...because it sure looked like the promise was delivered. In spades.