Thursday, February 19, 2009

How big to you have to get before you get bad?

This is the thought I have as I think about the thousands of fellow Ohioans whose lives and families and careers are in jeopardy as GM and others try to ‘unstick’ themselves from this mess they have created.

Or maybe a better question - how big do you need to be?

Big is not always better. Best is better. Big just causes troubles.

Look at the countless number of brands that GM offers – it’s incredible to think that the world market needs to be sliced so thin so that there’s a different freaking truck for each person on the planet.

It reminds me of the route the publishing industry is taking with a magazine for each one of us – walkers, fly fisherman, truckers, chefs, travelers, sleepers, grandparents, accountants, you name it. Jeez. And it’s getting that crazy with cable TV channels, too. Soon, we’ll each have our own shows.

Let’s have Life, Look and Saturday Evening Post back and all will be right with the world. The hell with Natural Herb Daily, somebody will cover it – eventually.

Look at the brands of GM, the different divisions, the different styles and makes and models within a division. Great brands deliver a promise but can you tell me the difference between a Saturn Vue Green Line Hybrid and a Saturn Aura Green Line Hybrid and a Chevrolet Malibu Hybrid - how about a GMC Sierra 2 Mode Hybrid? Didn’t think so.

It’s tough enough to tell the difference between Chevrolet and Buick and Pontiac.

GM has to get back to basics. They originally competed with Ford because GM offered a variety of choices and models and a Ford was available in black. Period.

So how big do you have to get before you get bad? How big’s GM? There’s your answer. Get back to basics and be who you are and what you promise and nothing else.

Now I hear Starbucks is going to offer instant coffee. Introducing instant coffee is not the answer, Starbucks. Here we go again.

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