10 Clues That It May Be Time To Re-Energize Your Brand

As the year draws to a close and the economy continues to pick up in fits and starts, there's been a lot of marketing industry press about the need to re-energize brands that have suffered during the recession. There's also been a lot of discussion about how to get started - since there's so much to do, and as always, resources are limited.

So here are some clues that signal it may be time to brush up your brand. Many are related, so don't be surprised if more than one applies to your business or organization.

1. Have you lost your position in the marketplace?
2. Are you experiencing diminishing returns on your marketing investments?
3. Are you unhappy with your name?
4. Are you dissatisfied with your logo?
5. Have you changed your business strategy?
6. Have you gone through a merger or acquisition or shed some of your divisions?
7. Have your revenues stopped growing?
8. Has your market changed?
9. Have you restructured your senior management team?
10. Has your company or organization turned 20 years old?

If your answer was "yes" to more than a couple of these questions, this could be the perfect time to start developing a better brand - understanding it, delivering on your brand promise, communicating it effectively and measuring it. After all, your brand is your most powerful asset, followed closely by your employees - who deliver your brand promise every day.